*Full case study coming soon. But you can see the project in the real world here.

OPEN SIGN PROJECT

KEEPING LOCAL OPEN SIGNS ON BY CONNECTING THE RICHMOND COMMUNITY

A new initiative started with my classmates to celebrate the resilience of Richmond small businesses and philanthropies.

March 2021 would mark a year since COVID locked down the country. The winter break leading up to it, Payal Pereira, Brittany Reid, Dani Loleng, and Kate Power, and I founded an initiative called The Open Sign Project,  to find creative ways to celebrate all that Richmond's business owners had achieved within that year. 

 

We focused first our attention on a single cause: Making Meals Matter.

 

We created a calendar to highlight 12 Black-owned restaurants in Richmond and gave 100% of the profits to RVA Community Fridges, a local organization dedicated to fighting food insecurity. 

We have over $1,000 raised and 180 calendars sold, with calendars hanging nationally, abroad, and in retail stores in Richmond. 

Now, we're thinking about our next initiative so stay tuned! 

 

A full case study coming soon, but you can see the project in the real world here: opensignproject.org

Jump To: 

Intro - Solution - How it Works - Features - Reflections

Brand Strategy, Product Innovation

TYPE

The Quick Pitch

Branding 5

Open Sign Project - see brittany reid for this. It's all about showing how ressilient businees, restaurants and entreprenuers are. Highlighting their stories and XYZ 

The Open Sign Project 

Business model

1. Choose a cause 2. Make. product. 3. 4. philanthropy see payal, the other strategist! 

Opportunity 3 

Reframing support from financial to celebration. 

Making Meals Matter

The donation calendar supproting Black-owned businesses and githing food insecruity 

A donation calendar to fight food insecurity and celebrate 12 Black-owned restaurants. 

Making Meals Matter

The shots in a gallery

Pitcures then Impact 8

There is a deeply embedded Raider culture in Oakland that deserves to be salvaged and will never be undone. 

Situation

Challenge

How can we support 

inin g