*Full case study coming soon. But you can see the project in the real world here.
OPEN SIGN PROJECT
KEEPING LOCAL OPEN SIGNS ON BY CONNECTING THE RICHMOND COMMUNITY
A new initiative started with my classmates to celebrate the resilience of Richmond small businesses and philanthropies.
March 2021 would mark a year since COVID locked down the country. The winter break leading up to it, Payal Pereira, Brittany Reid, Dani Loleng, and Kate Power, and I founded an initiative called The Open Sign Project, to find creative ways to celebrate all that Richmond's business owners had achieved within that year.
We focused first our attention on a single cause: Making Meals Matter.
We created a calendar to highlight 12 Black-owned restaurants in Richmond and gave 100% of the profits to RVA Community Fridges, a local organization dedicated to fighting food insecurity.
We have over $1,000 raised and 180 calendars sold, with calendars hanging nationally, abroad, and in retail stores in Richmond.
Now, we're thinking about our next initiative so stay tuned!
A full case study coming soon, but you can see the project in the real world here: opensignproject.org
Jump To:
Intro - Solution - How it Works - Features - Reflections
Brand Strategy, Product Innovation
TYPE
The Quick Pitch
Branding 5
Open Sign Project - see brittany reid for this. It's all about showing how ressilient businees, restaurants and entreprenuers are. Highlighting their stories and XYZ
The Open Sign Project
Business model
1. Choose a cause 2. Make. product. 3. 4. philanthropy see payal, the other strategist!
Opportunity 3
Reframing support from financial to celebration.
Making Meals Matter
The donation calendar supproting Black-owned businesses and githing food insecruity
A donation calendar to fight food insecurity and celebrate 12 Black-owned restaurants.
Making Meals Matter
The shots in a gallery
Pitcures then Impact 8
There is a deeply embedded Raider culture in Oakland that deserves to be salvaged and will never be undone.
Situation
Challenge
How can we support
inin g